Partners

The Opportunity

If “associations” sounds like a niche, look again.

One of the largest, most stable corners of the nonprofit world — and one of the least served by specialized technology partners. A sector that doesn’t churn is room to grow, not a corner to squeeze into.

60,500+

U.S. trade & professional associations

$39B+

in combined annual revenue

~$2.5B

global association-software market

10–13%

annual market growth

The systems that run these organizations are modernizing fast — cloud, AI, and a rebuilt member experience. That demand is what makes a dedicated association practice worth building now.

Market figures from multiple independent research firms; U.S. counts per IRS 501(c)(6) and CauseIQ. Directional.

The Growth Frontier

The association sector rewards firms who commit to it — are you in?

Whether you advise, implement, or build — there’s a defined path here. The technology consulting and professional services firms crossing into this channel are already serving nonprofits in adjacent roles. The association sector is the next chapter, and ASI built the channel to bring you across.

Nonprofit technology consultancies

You already speak the language of mission-driven organizations. Whether associations are your specialty or the next chapter of your practice — your expertise has a home here.

Platform & ERP practice firms

Implementation and consulting firms specializing in business or financial platforms — e.g. ERP, CRM, or accounting systems — already serving nonprofits or public sector clients.

Complementary solution providers

Firms and resellers specializing in tools that work alongside a membership platform — budgeting software, LMS, event technology, or financial reporting — whose association clients need more than their current stack delivers.

Why Build Here

The only association platform built to grow you.

Founded in 1991 by Bob Alves and Don Robertson, ASI has invested in its partners without interruption for more than three decades. While most platforms take referrals and give little back, ASI does the opposite — certification, enablement, roadmap access, and co-marketing. You’re treated like a partner, not a referral source.

Since 1991

Committed to associations — and to partners — without interruption

20+ years

Of partners building durable businesses on this channel

One channel

Built for associations, not bolted onto a horizontal platform

Global reach

100 AiSPs across North America, Europe, Asia-Pacific, and the Middle East

The Platform

More than an AMS — a platform you can build on.

iMIS is the engagement-management core — the system of record associations use every day. Around it sits a purpose-built product family, so partners have more than one thing to sell, integrate, or advise on. You don’t have to build an iMIS practice to have a place in this ecosystem — focused certifications exist for each product in the ASI family.

iMIS

Engagement management — the core system of record

TopClass

Learning management & certification

OpenWater

Awards, grants & application review

Clowder

Year-round mobile member engagement

51M Members & supporters served

~2,000 Customers

25+ Countries

150+ Product partners in the ecosystem

ASI proof points (2025).

Three Ways to Partner

Choose the path that fits how you grow.

The trust and investment are the same in every lane. What differs is how you build — and each lane has a door for firms already in associations and for those crossing over. Whether your practice is built around iMIS, TopClass, OpenWater, or Clowder — or across the full ASI family — there is a path here for you.

Consulting Partner

Widen who you can say yes to.

Advise and influence — credentialed, never required to sell. For boutique association and nonprofit-software consultancies, data and AI specialists, and technology advisory firms who want a credentialed, association-specific answer.

Credential earned: Authorized iMIS Consultant (AiC)

Solution Partner

Differentiate a practice like everyone else's.

Resell, implement, and build recurring revenue. For technology consulting and professional services firms ready to resell and deliver, certify a team, and compete for new-logo association business across the ASI brand family.

Credential earned: Authorized iMIS Solution Provider (AiSP), plus brand authorizations where applicable

Product Partner

Get out of the crowded marketplace.

Connect your product or practice to a focused association ecosystem. For software companies, ISVs, and resellers of complementary nonprofit technology whose association clients need what their current stack can’t deliver.

Credential earned: Authorized iMIS Product Partner (AiPP)

Partners Who Built Markets

Focus and commitment — this is what it builds.

Four partners. Four geographies. Each committed to a focused practice — and each built something that changed their market.

CSI · USA, Pittsburgh, PA

Products built on iMIS → acquired by ASI

Built a 25-year suite of proprietary iMIS tools — iImport, iWorkflow, iSchedule, and others — so valuable that ASI acquired the entire software line in 2025, launching it as the iMIS Power Suite.

Bursting Silver · Canada, North America

120+ orgs served · Chairman's Circle

Grew into the largest dedicated iMIS professional services firm in the world through product innovation, a 2024 strategic merger, and the co-creation of Datascout.ai — now an official ASI AI product partner.

Zentso · UK & Europe, US/Global

Products + vertical specialization

Built CloudToolz, a proprietary no-code middleware platform connecting iMIS to any web service via REST API, and deployed iMIS for Unions across 30+ organizations in the UK and Europe.

Causeis · Asia-Pacific, now US

4× AiSP of the Year · Global expansion

Built the Causeis Launchpad — a pre-configured iMIS solution delivering implementation in ~14 weeks — and used it to become the most-awarded ASI partner in history. Expanded to the US in July 2025.

Partner stories sourced from verified public records. Details to be confirmed with ASI Channel team prior to external release.

Proof

Real clients. Real results.

Associations of every kind run on this platform — and adopt across the product family. The verticals your future clients live in are already here.

San Diego Assn. of REALTORS

Adopted across all four ASI products — a full-platform relationship

Texas Medical Association

Replaced a homegrown database; iMIS now the core member system of record

American Baseball Coaches Assn.

A central hub for content, engagement and member services year-round

Nat'l Assn. of Landscape Professionals

Centralized engagement, events and communications on one platform

“

The best thing about iMIS is that it’s a technology leader — they anticipate our needs, sometimes before we do.

— The Canadian Bar Association

Focus wins.

Causeis, ASI’s 2025 Partner of the Year, is a focused iMIS practice — depth, not breadth, produces standout results.

Verifiable sector credibility: ASAE Strategic Partner · CSAE Partner · AuSAE Premium Alliance Partner.

Enablement & Your Team

We get you ready — and we don’t disappear.

How you get ready

A certification path from Administrator and Sales Engineer through the Performance Improvement Advisor.
Structured onboarding, training, and a talent pool to help you staff and scale.
Co-marketing and partner support that keep you visible and current.
For firms crossing over from the software world, this is how you get association-fluent — fast.

Your channel team

Real people, dedicated to your success.

Chad Stewart

Channel Growth Manager

Ed Geier

Channel Management

Edward Wendling

Strategic Partnerships

Beau Harbin

Partner Enablement & Client Success

Become an ASI Partner